Ice-KholodThe entire chain of stores.
One sales system.
Online store of spare parts and equipment: with conditions by city, selection by model of equipment and data exchange with the accounting system and CRM.
View solutions ↗Catalog volume and traffic - according to project data provided by the customer.
Business challenge
Move online
network-wide capabilities.
It is important for the buyer to find the part he needs, understand whether it will fit the equipment, see the conditions in his city and choose a payment method. Businesses can maintain a large assortment and process orders without re-entering data.
Briefly. The store combines a catalog of 10,000 products, regional balances and delivery times, two prices, online payment and Split. Synchronization with 1C and integration with Bitrix24 connects the consumer interface with the work of the company.
Visual language
Order.
Landmarks.
Confidence.
It is convenient to view names and technical specifications by level. Price and action are emphasized more than supporting data.
Blue combines navigation and buttons. A light background helps you see the details of the product. Color accents separate prices and availability.
Conditions are nearby.
The catalog is organized by category, and the card brings together photographs, characteristics, prices and conditions of receipt.
01 / Regional logic
The city is changing
terms of purchase.
Selecting a city sets the local context: store address, warehouse availability and delivery date to the point of issue. The buyer sees information for his city directly in the product card.
Compressor JIAXIPERA MM1060Y
Novokuznetsk · Kemerovo · Mezhdurechensk · Osinniki · Tashtagol · Prokopyevsk · Belovo · Leninsk-Kuznetsky
02 / Purchase and loyalty
Two prices.
Several ways to pay.
The regular price and the price “According to the Ice Card” are shown next to each other. The user immediately sees the benefits of the loyalty program. Online payment and Split give you a choice of how to pay for your purchase; The offer to pay in installments is visible even before going to the cart.
The benefits are immediately visible
Card conditions are separated from the regular price by a clear caption.
Order continuation
Payment is built into the purchase script on the site.
Purchase in parts
The payment amount is displayed on the card. Availability and conditions are determined by the payment service.
03 / Search by customer task
From the vehicle model -
to the required spare part.
A separate search scenario begins with equipment marking. The interface explains where to find the model on the nameplate or in documents, how to transfer it without errors, and why the brand name alone is not enough.
Selection depends on the content of the compatibility database. Verified example WISL 105 did not return items at the time of viewing.
04 / Processes behind the interface
Catalog and orders
are related to business.
Integrations support the operation of the store after clicking the “Buy” button: accounting for goods, exchanging orders and further work with the client.
1C
Synchronization of commodity accounting and orders with the online store. Uploading a catalog of 10,000 items.
Less manual data transfer.
Online store
Catalog, regional conditions, shopping cart and payment are combined in one shopping scenario.
From product selection to ordering.
Bitrix24
Integration of the store with CRM connects the online channel with the process of processing requests and orders.
Continuation of sales in CRM.05 / Assortment and attraction
10,000 products.
Entry points from search.
The catalog is divided by type of equipment, product groups and manufacturers. Inside the sections there are filters by characteristics and availability. The user can come for a specific model or sequentially narrow down the choice.
Project result
up to 7 000visits per monthThe website has become a channel for attracting customers for the regional chain. The catalog, terms of receipt and payment help to continue the path from search query to order.
Indicator provided by the customer. Period and original attendance not specified; growth percentage is not calculated.Approach details
Strong store -
are related solutions.
Why show two prices?
So that the buyer sees the regular price and the offer for the Ice card next to it, with a clear condition for receiving the second price.
What changes when choosing a city?
Contacts of the local store, warehouse availability and delivery date to the point of issue. The delivery date to the address can be specified when confirming the order.
How does finding compatible spare parts help?
He suggests starting with a model of the equipment and explains where to find the markings. The results depend on the presence of relationships in the compatibility database.
What is synchronized with 1C?
Commodity accounting and orders. Integration supports the connection between the online store catalog and the company’s accounting system.
What is CRM connected for?
Bitrix24 connects the online store with the further processing of requests and orders in the company.
What does SEO result mean?
According to data provided by the customer, traffic reached 7,000 visits per month after SEO promotion. This is a traffic indicator, not the number of customers or orders.
Let's discuss your online store
We will link the assortment,
warehouses and sales.
We will design the product selection, regional conditions and integrations that your business needs.
Discuss the project ↗